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Value-based management: learning to create high performing organizations by putting man before money

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... some defintions

Value-based management is about managing values, attitudes, and meaning – about developing and maintaining the “right” human values. Values that are productive, not only for oneself, but also for others, for the organization, and for society at large – values that generate more for all. During this course, a lot of time was spent on defining, finding, and expressing sound and less sound human values – both on the individual and the collective level.

What are Human Values?

According to The Concise Oxford Dictionary, values are defined as one’s principles, standards, or judgment of what is valuable or important in life. Values are what give our life meaning. They are illuminating stars that we use to guide our life to make it valuable. Since each human being is unique, each and all of us have distinctive values – the same applies to organizations.

Examples of Individual Values

Here follows examples of individual values (of course, the list is virtually endless):

Individual values
Self-actualization Challenge Money
Family Environmental conscious Dynamism
Freedom Integrity Spirituality
Humour Honesty Innovation
Nature Friendliness Progress
Health Peace Leadership

Examples of Organizational Values

Examples of values espoused by particular organizations are:

Tomra Systems, Norway
Integrity, innovation, personal initiative, fighting spirit, and enthusiasm.

Johnson & Johnson, USA
The company exists “to alleviate pain and disease” .

Sony, Japan
To experience the sheer joy that comes from the advancement, application, and innovation of technology that benefits the general public.


  • Innovation - “Thou shalt not kill a new product idea”
  • Absolute integrity
  • Respect for individual initiative and personal growth
  • Tolerance for honest mistakes
  • Product quality and reliability
  • “Our real business is solving problems”