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Real World Research - #RealWorldResearch

#RealWorldResearch – Strategy & Growth

Explore research on branding, entrepreneurship, consumer behaviour and much more, ideal for organizations who want to remain relevant, innovative and competitive within an ever-changing market






Explore research on branding, entrepreneurship,
consumer behaviour, and much more




 


Image: Does sports sponsorship work? New research sheds light.


Featured article

Does sports sponsorship work? New research sheds light

The FIFA World Cup is one of the biggest sporting events in the world, with millions of dollars poured into sponsorships by some of the most recognized brands in the world.

But does it work?




Image: Stockmarket.

Why workplace safety incidents damage stock market value

Image: Train.

What is servitization of manufacturing? A quick introduction

This month we’re reading...

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Image: Piggybank.

Is your company's pay strategy rewarding enough?

Image: Tweet button

How to handle customer complaints on Twitter

Image: Your brand is not your brand: how to co-create value on social media

Your brand is not your brand: how to co-create value on social media

Image: Why millennials don't like your ad

Why millennials don't like your ad

Image: 7 ways to drive innovation in your business

7 ways to drive innovation in
your business

Image: How to get more people contributing on your business website.

How to get more people contributing on your business website

Image: 11 most powerful quotes about marketing from Philip Kotler

11 most powerful quotes about marketing from Philip Kotler

Image: What can Big Data teach us about consumer behaviour?

What can Big Data teach us about consumer behaviour?

Image: 4 ways Nespresso achieved brand success

4 ways Nespresso achieved brand success
This is what happens when you deny responsibility for a crisis Companies need to be ambitious with their CSR strategies. This is why Do marketers have an image problem? Tweet like a boss: 3 strategies for Twitter engagement
Global Entrepreneurship Week If your market is a competitive dogfight, think like a cat    

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