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JBS Columnist Peter Hirsch Wins Third Award for Columns That Challenge Reputation Assumptions

Peter Hirsch’s columns may be one of the top reasons for subscribing to Journal of Business Strategy. His columns are brilliantly written, original without peer, and highly enjoyable. Hirsch’s topics range from the dangers of big data to algorithm complacency and the fragility of reputation.


Hirsch is once again an Atticus Award winner of the WPP awards, given in the public relations and public affairs category. He first won for “” and received a Certificate of Merit the same year for “.”  His latest award, given this year, is for “.” You can read all three by clicking on the titles. And who could resist columns with these charged titles?


Peter B. Hirsch is a global consulting partner with OgilvyRed, the consulting arm of Ogilvy & Mather, a WPP company. WPP is the world's largest communications services group, employing 190,000 people working in 112 countries. Hirsch is also an adjunct professor in the Department of Communication Studies at Baruch College in New York.


JBS archives contain all of Hirsch’s columns as well as many articles on corporate reputation and communications.