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Journal of Contemporary Marketing Science

Journal of Contemporary Marketing Science


ISSN: 2516-7480

This journal is a Hybrid Open Access journal
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Editorial team

Editor-in-Chief

Xiucheng Fan
Fudan University, People's Republic of China
[email protected]

Editors

Chenting Su
City University of Hong Kong, Hong Kong
[email protected]

Cheng Lu Wang
University of New Haven, USA
[email protected]

Publisher

Richard Whitfield
[email protected]

Content Editor

Claudia Knight
[email protected]

Editorial Advisory Board

Russell W. Belk, York University, Canada
Ruth N. Bolton, W.P. Carey School of Business, Arizona State University, USA
Guoqun Fu, Peking University, People's Republic of China
Christian Grönroos, Hanken School of Economics, Finland
Christopher Hsee, University of Chicago, USA
Michael King-man Hui, Chinese University of Hong Kong, Hong Kong
Angela Y. Lee, Kellogg School of Management, Northwestern University, USA
Roland Rust, University of Maryland, USA
Sharon Shavitt, University of Illinois at Urbana - Champaign, USA
Jagdish N Sheth, Emory University, USA
Jan-Benedict Steenkamp, University of North Carolina at Chapel Hill, USA
Arch Woodside, Boston College, Carroll School of Management, USA
Jinhong Xie, University of Florida, USA
Juanjuan Zhang, Massachusetts Institute of Technology, USA
Zhong John Zhang, University of Pennsylvania, USA