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Social Media Marketing and Corporate Social Responsibility (CSR): challenges and opportunities in the 21st century for businesses operating in the food and beverage industry in Europe, Asia and the Middle East.

Special issue call for papers from British Food Journal

Guest Editors:
Dr Yioula Melanthiou, University of Nicosia, Cyprus: [email protected]
Professor Ioanna Papasolomou, University of Nicosia, Cyprus: [email protected]


This special issue intends to extend research on Corporate Social Responsibility (CSR) and Social Media Marketing (SMM) knowledge and practice in the food and beverage industry, in multifaceted ways. It will aim to contribute to practice by suggesting recommendations to the industry for pursuit of its long-term goals of increasing sustainability as well as instilling and maintaining strong long-lasting relationships and a strong corporate image with all the stakeholder groups and the society at large.

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Papers selected for this special issue will address the challenges and threats as well as opportunities faced by corporations operating in the food and beverage industry as a result of the heightened attention and widespread practice of both SMM and CSR.

Anticipated themes include, but are not limited to:
•    Crowdfunding
•    Social media
•    Consumer fads and intentions
•    Supply chain advancements
•    Risk communication
•    Nutritional provision
•    Organic food
•    Knowledge management
•    Environmental protection
•    Human rights
•    Animal rights
•    Fair trade
•    Health and safety
•    Ethical behavior
•    Corporate reputation

Papers submitted to this special issue should provide practical implications and theoretical contributions that will benefit the key stakeholder groups of the specific industry.

Submission Procedure:
Submissions to this journal are through the ScholarOne submission system here:

Please visit the author guidelines for the journal at which gives full details.

Please ensure you select this special issue from the relevant drop down menu on page four of the submission process.

Submission Deadline: 29th June 2018