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"In my view, the Journal of Business &
Industrial Marketing is at the forefront
of thoughtful, informed, managerially
relevant scholarship on business
and industrial marketing. For both
academics and practitioners, it is highly
recommended reading."

Shelby D. Hunt, The Jerry S. Rawls and P.W. Horn Professor of Marketing, Rawls College of Business Administration, Texas Tech University and Past Editor of Journal of Marketing

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Collection Coverage

  • 23 titles

  • 91% Scopus coverage

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Latest News

  • Great issue from ISI ranked about relationship marketing – featuring Jagdish Sheth, Evert Gummesson, Rod Brodie, who have consulted with a range of government institutions and well known international companies.

  • Celebrate 50 Years of Marketing research with free articles, an interview with Ian Phau, winner of the Journal of Fashion Marketing and Management Outstanding Achievement Award, and our infographic: “What does a Facebook ‘like’ really mean?”.

  • Our latest volume of European Journal of Marketing explores "". Take a look at our Selfie Marketing special to explore blogs, cartoons and more.

  • The Journal of Services Marketing has published several retrospectives recently, including  by Leonard L. Berry,  by Christian Grönroos and  by Dawn Iacobucci and Amy L. Ostrom.

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Outstanding Papers form the backbone of the Awards for Excellence. As these awards are chosen by eminent academics or managers, the winning authors receive the prestige of it being recognized that theirs is one of the most impressive pieces of work the judges have seen throughout the past year.

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Multimedia Highlights

Image: #BrandSelfie: 4 ways selfies enhance the consumer brand experience     Image: The selfie phenomenon: 3 reasons why people love to take selfiesexperience

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For further details about any of the content featured on this page or any general enquiries about the Emerald Marketing Collection, please feel free to contact the team.

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Richard Whitfield
Journals Senior Publisher

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Jessi Schatz
Journals Publisher

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