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Real World Research - #RealWorldResearch
EmeraldInsight

Marketing

eJournal Collection



This library of 23 Marketing journals has been capturing key developments in Marketing theory and practice for more than 50 years now.

And, with 10 titles accepted in the Journal Citations Reports, 91% ranked by Scopus, and 5.2 million downloads in 2017, the collection unites quality and relevance, making it a valuable addition to any institution’s library.

The globally recognized authors include Philip Kotler, Jagdish Sheth and Christian Grönroos.

Article submissions are closely mapped against research trends to ensure published content reflects areas of current or rapidly emerging interest. And, with no embargoes, you are always guaranteed immediate access to the latest research.

All articles are hosted on our platform, which has been custom designed to ensure you can find and access the content you need on any device.

The topics we cover

  • Global marketing strategy
  • Consumer behaviour
  • Services marketing
  • Branding
  • International marketing
  • Business-to-business marketing
  • Corporate communications
  • Multi-channel marketing
  • Non-profit marketing
  • Financial services marketing
  • Corporate communications
  • Sports marketing
  • Retailing
  • Sponsorships/ endorsements
  • History of marketing
  • Fashion marketing
  • Qualitative marketing research methods
  • Social marketing
  • Integrated marketing communications
  • Word-of-mouth
  • Co-creation of value
  • Online communities
  • Neuromarketing
  • Artificial intelligence and marketing
  • Integrated marketing communications
  • Fast fashion
  • Trust and loyalty

Journals

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Dr. Christian Grönroos.


One of Emerald's most esteemed and popular authors, Dr. Christian Grönroos, is Professor of Service and Relationship Marketing at Hanken School of Economics in Finland. Read his article in the .