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Emerging Markets
Case Studies

Local insight with global relevance

Inaugural Teaching Case Study Competition Winner Announced

The winning case study entitled 'Costly moves: A strong brand Dentonic loses its power' written by Shahnaz Meghani was judged for its originality and focus on business and management issues by a panel of case writing experts and representatives from Emerald and ASMMR. The study will contribute learning outcomes surrounding marketing and brand extension. It will belong to a collection which reviews business decision making and management development throughout key global emerging markets.

The winning case study is published in volume 4, issue 5 of the Emerging Markets Case Studies Collection. In appreciation of her success, the author of the winning case study will receive a prize of USD $1,000.

Shahnaz Meghani said:

"This award will enable further research and writing in the case study field, allowing me to contribute further to research in business decision making and management development in global emerging markets."

Emerald and the Asian Society of Management & Marketing Research (ASMMR)

(EEMCS) collection and ASMMR are proud to announce their first case competition. Experts on business and management are invited to contribute stimulating teaching cases for this competition.

Cases should present insights from Asian corporations' international initiatives, whether competing in home countries with MNCs or moving into other territories in order to capitalize on global opportunities.

All applicants will be considered for publication in Emerald Emerging Markets Case Studies. EEMCS would like to publish teaching case studies that address issues relevant to Business and Management in the developing and emerging markets of Asia, Africa, Eastern Europe and Latin America, as well as comparative studies.

The prize

The winning case author/team will be awarded:

  • Cash prize of $1,000 (US)
  • A souvenir
  • 1 year ASMMR membership

One runner up will also receive a souvenir and a 1 year ASMMR membership

Selected cases will be published in the Emerald Emerging Markets Case Studies and will enjoy international dissemination, wide readership and usage.


Global submissions will be accepted, authors do not need to be of Asian origin or based in Asia to apply.


Cases on the following and related topics are welcome:

  • Human Resource Management
  • Entrepreneurship
  • Strategy
  • Marketing
  • Operations and Logistics
  • Management Science
  • Accounting and Finance
  • Tourism and Hospitality
  • The Built Environment
  • Public Sector Management
  • E-business.

Compulsory submission criteria

[Please read all the following before submitting]:

  • All cases should be in English.
  • Submissions to be made to ASMMR – Emerald Competition Special Issue at
  • All cases [even if disguised] should be based on a real situation in a real company, with a clear decision-making situation, and prepared in accordance with the .
  • Case studies submitted should not have been published before in their current or substantially similar form, or be under consideration for publication in any ISSN/ ISBN-registered publication or with any other case-centre. Please read our for more details.
  • Submissions must comprise all of the following:
    • case study
    • signed from representatives of the organizations discussed within the case
  • Permissions documentation must be supplied for any content that is not of the author’s own making, including tables and figures from other sources. Please read Emerald’s permissions guidelines at the link below:
  • Full must be used for secondary data sources

Please note: Cases will be automatically entered into the peer review process. Selected cases will be published in Emerald Emerging Markets Case Studies [EEMCS] collection [ISSN 2045-0621]. By participating in the competition, you are automatically agreeing to having your case study published in EEMCS, providing it is accepted for publication after peer review and rounds of revision [if required].


Asian Society of Management and Marketing Research ( is established to promote research activities amongst researchers and students in the field of business in Asia through active participation. ASMMR organizes competitions, conferences, workshops, training and seminars in the pursuit of its mission which is to make a significant contribution in the research field of business administration, by developing theory and practice in Asia and beyond.


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If you have any questions or would like additional information please contact:

Jamie Allen
Editorial Assistant (Professional Markets)
[email protected]


Muhammad Kashif Saeed
Case Editor ASMMR
Assistant Professor Marketing, GIFT University, Pakistan
+92 300 7178806
[email protected]

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