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Case Study Research: Core Skill Sets Using 15 Genres (2nd Edition)

Case Study Research: Core Skill Sets Using 15 Genres (2nd Edition).


Arch G. Woodside


Case Study Research looks at the research processes involved in conducting methods including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modelling, mapping strategic thinking, the historical method, storytelling research and conversational analysis.

The book reviews and applies the best literature on case study methods from several disciplines, providing strong rationales for adopting case study research methods alone or in mixed-methods. This second edition uses a combination of broad and deep coverage of multiple case study research genres to comprehensively explore the topic.

Book Information

ISBN Print: 9781785604614
Publication Date: 01 September 2016
Format print: Hardback
Page count: 455
Dimensions: x

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About the Author

Ph.D., Pennsylvania State University
M.B.A., Kent State University
B.S., Kent State University

Professional Biography
Professor Arch G. Woodside is a member and Fellow of the Royal Society of Canada, American Psychological Association, Association for Psychological Science, Society for Marketing Advances, the International Academy for the Study of Tourism, and the Global Academy of Innovation and Knowledge. He is the author of the first edition of Case Study Research (Emerald Publishing, 2010) and the author and editor of 41 additional monographs and textbooks relating to psychology, business and industrial marketing, and tourism. His 200+ research journal articles appear in 35 different psychology, management, marketing, and tourism journals. He is the Editor in Chief of the Journal of Business Research; the JBR appears in 12 issues per volume annually with 20 articles per issue; the JBR is one of the top three scholarly journals in citation impact (h5 index) in the field of marketing globally.



If your concept of research still centers on qualitative vs quantitative research, if you are concerned with the discovery of real insights and with the validity of your research efforts, this book is a must-read! 

It is the first comprehensive and insightful discussion of the third dimension of research - case study research. Aside from comprehensive discussion and illuminating examples of a range of methods from storytelling to ethnographic decision tree modelling, the book offers 12 insightful principles for doing and interpreting case study research. A book that every researcher and user of research should be familiar with.
Yoram (Jerry) Wind, Lauder Professor and Professor of Marketing, The Wharton School.