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User behaviour – what the librarian should know

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Conclusion

Libraries can offer the modern information seeker what he or she wants, providing they ensure that their services are fast, efficient and resemble the most often used search engines and services in everything except the quality of results.

They also need to market themselves and their brand, so that people are fully aware that the services they are using are paid for by the library, even though they may not be accessing them via the library interface. In the quest to be helpful, the library needs to avoid being unassuming. Tips on marketing your library are available in the "Marketing your library" section of this website.

Librarians also need to avoid being too caught up with the behaviour of today's user, because this will change as new Internet products and services become available. In the virtual world, nothing stays still for very long.