Product Information:-

  • Journals
  • Books
  • Case Studies
  • Regional information

Marketing interviews

Read the thoughts of the experts

Emerald publishes the largest range of management journals in the world and so it is no surprise that we frequently rub shoulders with some of the top thinkers in business.

We are aware that effective action requires a balance of theory, practical advice and tips from those who have made a difference. With this in mind we bring you our guru interviews – the latest word in management from the experts in their field.

Please note: job titles and positions for interviewees are correct at time of publication.

An interview with Henry Mintzberg: still the zealous sceptic and scold

Henry Mintzberg is a world-renowned business thinker. He first came to prominence with his book The Nature of Managerial Work. Since then he has written a number of books covering a diverse range of subjects, from corporate strategy to the ordeals of international travel. A new compilation of essays titled Management? It's Not What You Think! features thirteen broadsides by the veteran observer and outspoken critic of corporate follies.

An interview with Sir Martin Sorrell: Building a marketing services giant by acquisition

Sir Martin Sorrell is one of the best known chief executives of a FTSE 100 company. He has created from scratch the largest marketing services firm in the world by sales and profit. He is greatly admired and respected for his achievements. Sir Martin also has a long-standing and deep interest in management education. Here, we are privileged to interview Sir Martin Sorrell and discover in greater depth the strategies he has deployed to create such a successful company.

Making Waves: an interview with Mark Davies and Tina Catling

Mark Davies and Tina Catling both have 25 years experience in marketing, working for some of the largest advertising agencies in the world. They founded the award winning outside the box in 1993, one of the best known creative agencies in the UK, and they quickly established a reputation for marketing excellence with clients like Thomas Cook, Boots, Dulux, Royal Mail, Hitachi and Visa. Their latest book, Making Waves, is a straightforward practitioner's guide designed to provide marketers with comprehensive information on contemporary direct response integrated marketing.

BSkyB transformation: An interview with Chief Executive Jeremy Darroch

Mr Jeremy Darroch is the fifth BSkyB CEO succeeding James Murdoch in 2007 and the first internal candidate to take the chief executive role. Under his leadership BSkyB has continued to be highly successful. He has presided over a period of steady financial and operational growth coupled with successful introduction of new technological innovations and investment in standout content helping BSkyB to attain its 10 million-subscribers' goal and broadening its customer proposition.

Chinese HRM in Action: An Interview with Wayne Chen of Hay Group China

Mr Wayne Chen, Managing Director of Hay Group Northeast Asia, is an established HRM consulting practitioner. In the past decade, Mr Chen, overseeing Shanghai-based Hay Group China operations, has been engaged in facilitating client organizations to embrace ongoing unprecedented changes. In this interview, Mr Wayne Chen, is invited to share his rich management consulting experiences and insight on HRM and related issues in Chinese organizations.

Toyota Under Fire: an interview with Jeffrey K. Liker

Dr Jeffrey K. Liker is Professor of Industrial and Operations Engineering at the University of Michigan and principal of Optiprise, Inc. Dr Liker has authored or co-authored over 75 articles and book chapters and nine books. He is author of the international best-seller, The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer. His latest book, Toyota Under Fire, was published in early 2011.

The four domains of people's lives: an interview with Stewart Friedman

While people in the business community hear a lot about the importance of work/life balance, it's often unclear exactly what that phrase means or how one achieves it. Stewart Friedman, founding director of Wharton's Leadership Program and the Work/Life Integration Project, thinks he has an answer. Friedman describes the four domains of people's lives - work, home, community and self - and what individuals can do to integrate these domains and improve their leadership skills.

The Age of Responsibility: an interview with Wayne Visser

Wayne Visser is Founder and Director of the think-tank CSR International and the author of twelve books, including nine on the role of business in society. His most recent book is The Age of Responsibility: CSR 2.0 and the New DNA of Business.

Fully Charged: an interview with Heike Bruch and Bernd Vogel

Heike Bruch is Professor and Director at the Institute for Leadership and Human Resources Management at the University of St Gallen, Switzerland. Bernd Vogel is Assistant Professor of Leadership and Organizational Behaviour at the University of Reading.

Marketing Plans: an interview with Malcolm McDonald

Professor Malcolm McDonald MA (Oxon) MSc PhD D.Litt FCIM FRSA, was, until recently, Professor of Marketing and Deputy Director at Cranfield University School of Management, with special responsibility for e-business. He is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School.